Pull vs. Push Marketing
Pull marketing is a great way to market your service or product. Pull marketing encompasses things like social media marketing, SEO and blogging as opposed to push marketing tactics like cold calling, spamming and commercial advertising. Pull marketing is hanging out in the areas where people are looking for what you have. You can no longer throw a net out there and hope you'll reach your target market. You must be hyper local, niche oriented with content that is targeted and specific. If not, you will get tuned out. There is so much content out there. So much white noise. Do not interrupt someones day with stuff that people do not want. Instead set up a space that will attract things that your target market wants. What do your potential clients need or want?? Blog about that! Search keywords on that subject or phrase! Then post, tweet, blog, video, digg these subjects often enough and you will be found.
