Real Estate Marketing Online & Offline

Allot has been said about marketing online lately and I do agree that online marketing is a key component to a Real Estate professionals marketing plan. But we cannot forget to give offline marketing the weight it deserves.

So let's dive into a plan that has both elements weaved in. I do believe it all starts with a website. The website is your hub. It's strictly to build ones credibility and capture leads to convert to deals. Our focus is to drive prospects to our websites by way of online and offline tactics. You and your website should speak to your target prospects problems and show them how you will solve their problems thus prompting them to want to give you their information in order to receive more information from you. Your website is your 24 hour sales person. In your marketing always give your prospects reasons to contact you or want to get to know you.

Next is the follow up. The key to all of this is in the follow up. You must have a drip email system in place and a set of scripts to call each type of prospect back. If you are quick in the follow up you will make a lasting impression. If you don't follow up quickly, the time you spent meeting them on Facebook, Trulia, Linkedin, that mixer, event, or advertisement you spent time and money on will all go to waste.

The primary goal in Real Estate marketing online and offline is to connect in order to build a relationship so that you will grow your list. 

So here are some platforms online and offline that will help build strength in and grow your list:

• Website & Blog
  
• Trulia
• Facebook
• Linkedin
• Article Directories
• Videos/ Youtube Channel
  
• Local Newspapers                                                                          
• Association Directories
• Local Networking
• Open Houses
• Thank you notes